Whether you sell diamond or costume jewelry you have competitors, so drive ahead of your competitors by simply adding colors to your packaging.   Most jewelry retailers generally display on black velvet or beige displays.  They also generally give the customer either a white cotton box or if selling high quality jewelry a generic black velvet box. Some of them even display their products inside these boxes.  Using these plain colors is standard in the industry and also boring.

By using colored jewelry displays and colored jewelry boxes it will make your jewelry stand out.  It will also give a uniqueness to your jewelry that will cause the browser to become a purchaser.  The best way to add color is to divide it into sections.  For example you can set up a section for displaying your darker gemstones (like onyx), these can be displayed on gray, pink or white displays.  Dark jewelry against a light color display will make your jewelry pop.  The reverse is also true, so your silver or lighter colored jewelry can be displayed on dark blue or burgundy displays.

Sections of the same color displays implies quality jewelry, so always keep the same display colors together.  It’s never good to mix colors as it lowers the perceived value of your jewelry.

Using Fetpak’s Cocoa Jewelry Boxes on the right products will attract your customer and increase customer retention.

Many jewelers display some of their jewelry directly in the boxes.  The same thought applies here, section according to jewelry type and box color.  Don’t be afraid to use unique colors such as cocoa, pastel pink, deep purple and natural kraft.  Of course all depending on the jewelry you are selling.

Using both colored jewelry displays and colored jewelry boxes is a low cost way to change the look of your jewelry and increase sales.  Try it and be different from your competitors and catch the eye of your customers.

Fetpak carries an extensive line of jewelry displays, jewelry supplies and jewelry gift boxes as well as many other gift boxes, plastic bags and labels.

Browse Fetpak’s website for all your packaging needs: